No one wants to miss the first step or the first word of their children. However, many of us do not remember the moments after a decade or two. Benjamin Button is changing it. On Tuesday late afternoon, Slovak entrepreneurs launched a crowdfunding campaign on Kickstarter with a goal to raise 25 000 USD.
The team of Dominik Orfanus in a co-operation with a crowdfunding enthusiast and expert, Ivan Zatko, wants you to never forget your child’s first moments. Just recently, they threw out at the market a device called Benjamin Button which captures everything your little offsprings experience. Benjamin Button is a button-shaped camera you pin on a t-shirt and just record.
“Because of Benjamin Button, you can now enjoy family adventures hands-free – from your perspective or perspective of your child. Benjamin automatically picks the best moments and creates short movies that you can relive anytime. It is easy to share with anyone – so the whole family can enjoy,” goes the copy on the Kickstarter page.
The process does not end with a simple recording. When on a charger, Benjamin Button edits the video and picks up the most memorable moments. That is possible thanks to an advanced face, sound, and activity recognition software. “Videos are sent to your phone, where you can enjoy them and share.”
The device is lightweight with only 60 grams and enables the user to have both hands free while still recording. As Benjamin Button is primarily for kids, it is water and dust proof and can withstand everyday crashes. Besides, it is made of healthy plastics and “has WiFi disabled when recording. It even has protection from electromagnetic radiation.”
The Benjamin Button campaign on Kickstarter was launched just Tuesday afternoon and already exceeded the target of 25,000 USD. At the time of writing this article, the total pledged sum is over 35 000 USD from 76 backers and 38 days to go.
You can make a pledge from 5 USD as a proud supporter up to distributor’s pack of 75 Benjamin Button cameras for 9,675 USD and more. The project is “All or nothing”, which means it will only be funded if it reaches its goal by Mon, July 3 2017 8:00 AM CEST. The estimated time of delivery for the first backers is August 2017, latest ones should get it by December 2017.
Ivan Zatko has a lot of experience with crowdfunding campaigns. One of his most successful ones was with Skinners socks which raised over 650,000 USD. He shared his ideas and knowledge in his guestblog.
The Benjamin Button Chief Experience Officer, Dominik Orfanus, is a former startup and technology reporter, moderator at Slovak Radio and CHERNOBYLwel.comE company founder which provides professional adventurous tours to abandoned Chernobyl exclusion zone.
If you want to support the Benjamin Button project, visit their Kickstarter site here.