In this inaugural session, Dr. David Forbes discusses his seminal book – “The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy”
The Forbes Framework of Nine Core Motivators will do for the psychology of influence what the periodic table did for chemistry – turn an art reliant on anecdotes and guessing into a science providing predictable repeatable results.’ – Nathan Schor, Resource Center for Scientific Marketing www.rcsm.io
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